Wool is eco-friendly! The superior quality wool supplied to the carpet industry is sustainable, renewable, biodegradable and is the only widely available carpet fibre not derived from oil. Wool carpets can be recycled.
Wool is safe! For peace of mind, wool is naturally flame retardant & allergy friendly, acting as a natural filter to keep dust particles out of the breathing zone. Wool provides slip resistant cushioning for healthy posture.
Wool lasts longer! Wool is made up of millions of tiny springs, formed by the corkscrew shape of the crimp that is naturally set into the wool as it grows. Wool can withstand being stretched or compressed by as much as 30% of its length and still spring back to its original dimensions and shape.
Wool is luxurious! A wool carpet is more appealing as it is a naturally delustered fibre with a soft feel both to the hand and underfoot. Wool helps to moderate temperature and humidity in the home and as such is warmer in the winter and cooler in the summer.
Wool is easy to maintain! As dirt particles make their way in to your carpet, they are caught by microscopic ridges that protect the outside of the wool. These ridges keep the dirt particles high on the pile where they can be easily removed by vacuuming.